Meet Peter Svenneby. Peter is a coach, consultant, and trainer with over 25 years of experience in leadership and sales. He had spent decades designing programs for corporate contexts, but for years, he had been cultivating a different vision: creating a supportive community for female founders.

In fact, he had years of recorded content (online workshops going back to 2006) but this wasn’t the way he conceived this work.
He was looking for a way to help female founders “embody” the knowledge, not just be knowledge receivers.

Time passed and he hadn’t acted on this idea.

Every time he would come back to it, his mind would turn on him:

Our goal was to:

– cut through the noise of the immense library of content,

– focus on the transformational and relational parts that would make this learning really stick.

To do this, we had to move away from a “content-first” approach towards the “learner profile”. The structure was designed meeting the needs of the female founder for whom the whole community was being created. The content needed to support the relational core of the community, not the other way around.

To lay the foundation for our work I always rely on the clarity of the ADDIE model (systematic framework used in instructional design for effective learning).

We started by brainstorming heavily on:

– Who this community was for,

– Why they needed it (what problem it solved)

From this, we moved into organizing the What (content that would have been delivered) and the How (the community experience in tiself).

One of the various digital tools that can be helpful to give visual representation in this kind of cases is Miro board.
And it can look like this: